마케팅 일본요리전문점 KOKEKKO 서비스경영전략 제안(영문)

마케팅 일본요리전문점 KOKEKKO 서비스경영전략 제안(영문) [마케팅] 일본요리전문점 KOKEKKO 서비스경영전략 제안(영문).pptx 목차 1.Introduction Why we chose? Overview 2.External analysis Service purchase decision Competitor analysis Measuring service quality 3.Internal analysis Strategic service vision Service blueprint 4.Problems Extreme popularity Bottleneck 5.Recommendation Bottleneck Expansion 본문 Daily revenue : 120 Dishes x 6000(average price of dishes) = 720,000(won) Weekly revenue: 720,000(Daily revenue) x 6(Closed in Sunday) =4,320,000(won) Monthly revenue: 4320,000(Weekly revenue) x 4 + 2 Days revenue =18,720,000(won) Core Competency Various Menu Affordable Taste of foods Well-known Refill System (rice and side dishes) Enough Capacity to accommodate many people Very kind Employees Weakness But! There are so many Korean Restaurant inside the KU front gate street. Target Market Segments Business person & students who want enjoy Japanese Donburi after their business-time. Not large number of students. 본문내용 chase decision Service blueprint External analysis Competitor analysis Internal analysis Contents Problems Bottleneck Recommendation Extreme popularity Expansion Bottleneck Overview Why we chose? Introduction Strategic service vision Measuring service quality Service purchase decision Service blueprint External analysis Competitor analysis Internal analysis Problems Bottleneck Recommendation E