국제경영 콘티넨탈 항공(Continental Airlines)의 국제경영전략(영문)

국제경영 콘티넨탈 항공(Continental Airlines)의 국제경영전략(영문) [국제경영] 콘티넨탈 항공(Continental Airlines)의 국제경영전략(영문).pptx 목차 INTRODUCTION OF THE COMPANY VISION STATEMENT MISSION STATEMENT EXTERNAL ANALYSIS-PESTLE Analysis SWOT ANALYSIS CPM MATRIX IFE MATRIX SWOT MATRIX SPACE MATRIX Functional Structure Management Policy Department of Human Resources Human Resource Concerns Continental’s ESOP system Production/Operation Concerns The Go Forward plan Analysis based on the Go Forward Plan Recommended Strategies 본문 SO StrategiesS1,O1should explore other airspaces S2,O4 should make new innovative services WO StrategiesW5,S4 make innovative and customer friendly booking system “We recorded net income of $459 million for the year ended December 31, 2007, as compared to net income of $343 million for the year ended December 31, 2006. The improvement in net income for 2007 was primarily the result of higher revenue.However, our results for the year were adversely impacted by a significant increase in fuel prices and a special non-cash charge of $104 million to increase our deferred tax asset valuation allowance.The increase in fuel prices in recent years has caused most U.S. domestic carriers to reduce capacity and increase fares.” 본문내용 ney Speed Lines (named after one of its initial owners, WalterT. Varney, who was also a founder of United Airlines) operating out of El Paso and extending through Albuquerque, Santa Fe, and Las Vegas, NM to Pueblo, CO. The airline commenced operations with the Lockheed Vega, a single-engine plane that carried four passengers. The airline later flew other Lockheed planes, including the Lockheed Mod