마케팅 스타벅스의 남성 소비자를 위한 마케팅 전략(영문)

마케팅 스타벅스의 남성 소비자를 위한 마케팅 전략(영문) [마케팅] 스타벅스의 남성 소비자를 위한 마케팅 전략(영문).pptx 목차 1.Background 2.External Analysis 3.Internal Analysis 4.Customer Analysis 5.Conclusion 본문 In Recent years, domestic brands becoming more popular Foreign brand (starbucks , coffeebean) Import roasted bean ->Not fresh Domestic brand (Angelinus, Hollys) roast bean in domestic ->fresh (Angelinus -lotte chilsung factories, Hollys -kyeongkido yongin) Strengths ∙ Largest market share in industry ∙ No franchises ∙ High brand equity ∙ High-quality goods ∙ Diverse products ∙ Undifferentiated marketing ∙ Differentiated marketing ∙ Concentrated marketing 본문내용 Conclusion contents Background External Analysis Internal Analysis Customer Analysis Conclusion Background of our Project Starbucks is only for female? Plan Marketing strategy For male contents Background External Analysis Internal Analysis Customer Analysis Conclusion Customer Analysis Our survey results; Male Respondents (the percentages are rounded up and so it might not exactly add up t