국제경영 한국의 떡 미국시장 진출전략 사례(영문)

국제경영 한국의 떡 미국시장 진출전략 사례(영문) [국제경영] 한국의 떡 미국시장 진출전략 사례(영문).pptx 목차 1.Project Overview Product Place 2.Environmental Analysis Political & legal environment Economic environment Culture & Socioeconomic environment Industry specific information 3.Expected Competitiveness Competitiveness in Production Competitiveness in Marketing 4.Specific Strategy 본문 World’s 3th largest population (308,745,538) 82% of population residing in cities and suburbs N.Y city is the most populous city Unemployment rate of 9.6% N.Y’s income level is high, that of Food related job is low FDA(Food and Drug Administration): protects public health NPA(Natural Products Association): advocates the right of consumers High rate of union membership(11.9%, N.Y - 24.2%) English as the national language Adapting to the U.S market easily Getting know-hows and skills for franchising from our partner Raising more capitals for our business Supplying tea which we don’t have sufficient specialty Using our partner’s distribution network 본문내용 ted Competitiveness Specific Strategy Product Place Political & legal environment Economic environment Culture & Socioeconomic environment Industry specific information Competitiveness in Production Competitiveness in Marketing Project Overview Product Korean Rice Cake (떡) Korean rice cakes made with rice flour by steaming. There are hundreds of different kinds of rice cake. Healthier than other