국제경영학 Nike(나이키) 마케팅 전략(영문)

국제경영학 Nike(나이키) 마케팅 전략(영문) [국제경영학] Nike(나이키) 마케팅 전략(영문).ppt 목차 1.About Nike 2.Globalization 3.SWOT Analysis 4.STP Strategy 5.Survey 6.Marketing Mix Strategy(4p) 7.Conclusion 본문 Industry : Clothing and Sports equipment Foundation : 1964. (as Blue Ribbon Sports) Founder(s) : William J. “Bill” Bowerman / Philip H. K night Headquarters : Washington County, Oregon, United States Area served : Worldwide Globalization The core strategy is technique - many designers and invest the largest research and development cost The distinctive advertisement strategy - Michael Jordan 2) Targeting 1) Professional Sports players and people who want to be professional 2) Ordinary people working to enjoy spare time 3) Teenagers who think convenience and style as important thing. 4) Age of 20-30 high income bracket that are sensitive to trend and fashion 본문내용 Marketing Mix Strategy(4p) Conclusion Introduction Body Conclusion History 1962 Establishment as the name of BRS. 1981 Foundation of NIKE International exclusively responsible for Overseas business 1988 Just do it campaign start 1990 Emerge as World number one sports shoes brand 2007 Sales 16 Billion dollar breakthrough About NIKE Introduction Body Conclusion About NIKE Industry : Clothing and