야후코리아(YAHOO KOREA)의 마케팅 전략

야후코리아(YAHOO KOREA)의 마케팅 전략 야후코리아(YAHOO KOREA)의 마케팅 전략.pptx 목차 Introduction History of YAHOO Korea Problems 4P Strategies - Product Strategy - Price Strategy - Place Strategy - Promotion Strategy Conclusion 본문 Strong attention for earning assets of Korean Economic growth of Korea even in economic crisis with increasing KOSPI over 2000p → effected to the people having interested to investment technique knowhow Expanded the average life span of Korean → needs much money for twilight The good services of YAHOO Finance - Comparing finance products service - Free consulting for finance investigation - Guide for Investment technique - Being the rich of salaried workers service Practical service of‘Being the rich of salaried workers service’ - Strategy for having house - Investment knowhow in real market - Self-development assistance Providing investment technique calculator - Inquiring banking commission - Accumulating large sum of money Focus advertisements on financial media Concept: Humorous ads may well boost public awareness Issue financial publications through a newspaper or a magazine Repeatedly exposing the presence of Yahoo Finance will familiarize it with potential customers Need to be exposed to as many people as possible but, it is better to appear on specialized channel 본문내용 oblems 4P Strategies - Product Strategy - Price Strategy - Place Strategy - Promotion Strategy Conclusion Once No.1 portal site YAHOO Korea has been losing their competitiveness Introduction 2008 2009 2010 2006 2005 2004 2003 2002 2001 2007 1998 1st YAHOO YAHOO Korea started their service in Korea as a market leader However, it has been losing its competitiveness Changes in Korea port