컨버스(CONVERSE)의 IMC 전략

컨버스(CONVERSE)의 IMC 전략 컨버스(CONVERSE)의 IMC 전략.pptx 목차 1.Problem Market Analysis Self Analysis Problem AIDA Model 2.Ideation Drawing Concept Dream & Reality It’s true 3.IMC strategies IMC Concept IMC Objectives IMC Strategies Schedueling 4.Evaluation Evaluation 본문 HOW we can get 20’s interest? Let’s arouse their sympathy! Let’s show their daily life with humor! 내일로란 ? 즉,Rail 路 Unlimited Use of Train For A Week, Only55,000 during vacation Enables “20’s Romance, Penniless Journey” Combination of CONVERSE&내일로 1A Pair of Free Converse To Those Applying For 내일로 2Upload & Share Your 7 Days of Journey With Converse 3Converse Products For Excellent Experience Sharers 본문내용 Ideation Drawing Concept Dream & Reality It’s true IMC strategies IMC Concept IMC Objectives IMC Strategies Schedueling Evaluation Evaluation Problem PROBLEM 3,866 4,158 4,382 +7.5% +5.4% 신발 시장 규모 증가 Market Analysis <source: Samsumg Fashion Institutes> The growth of market PROBLEM Self Analysis <source: 금융감독원 전자공시시스템> (Unit : billion) High brand awareness & Steady growth of sales revenue PROB