2.A explanation of Veloster 1)A performance of Veloster 2) Veloster’s Design 3) Strong points and weak points 4) Compare with other cars 3. A Target market of Veloster 4. The advertisement of Veloster 5. New Promotion Strategies of Veloster 6. Make a promotion strategy
본문 ※ HYUNDAI use original music for the advertisement
Pump to the bass” produced by DJ Carl Cox
Music make a dance floor image and Matching for 20-30’s young people
It send messages for consumer “difference with other cars”
HYUNADI just do Advertisement about image
How can we make a promotion for men from 20s to 30s who have purchasing power?
The advertisement of Veloster doesn’t give any information about its performance Veloster is the same car as Avante It needs that promotion strategies - Performance and technology
“We need to use this aspect in order to get target market’s interest toward the product”
“We can have them feel uniqueness by getting things car since the car has whole new concept”
“If you buy a Veloster, you’ll be a fashionable and stylish person!” “If you get it, you get unique.”
Also, we can build ‘Looking glass self’ for the customer
본문내용 vertible Without roof Coupe Sportscar that has roof Hatchback 5 doors vehicle Limousine Long body Wagon Specialized for loading luggage SUV Sports Utility Vehicle
1. Car segments What type of car the Veloster? - It is segmented PUV PUV - Premium Unique Vehicle It is the new segment by HYUNDAI That was used be called as Crossover Utility Vehicle(CUV) by other competitor
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