Lecaf 르까프 기업분석및 마케팅전략 영문자료

Lecaf 르까프 기업분석및 마케팅전략 영문자료

르까프 Lecaf 경영분석과 마케팅전략(영문레포트).docx

목차 1. Executive Summary 2. Company Description 3. Strategic Focus and Plan Mission/Vision Goals Core Competency and Sustainable Competitive Advantage 4. situation analysis SWOT Analysis Industry Analysis: Trends in the Functional Footwear Market Competitors in the Functional Footwear Market Company Analysis Customer Analysis 5. Market-Product Focus Marketing and Product Objectives Target markets Points of Differences Positioning 6. marketing program Product Strategy Price Strategy Place Strategy Promotion Strategy 7. Financial Data and Projections (1) Past Sales Revenues (2) Five-Year Projection 8. Organization 9. Implementation Plan 10. Evaluation and Control 본문 Hwaseung was an OEM partner of Nike and Reebok in the 80’s until Nike went independent to Nike Korea. Lecaf is a subsidiary of Hwaseng and was first launched as a mean to rival Nike Korea. Lecaf produces quality sportswear products that brought the company up to one of the best 10 Korean corporations. Lecaf was a relatively popular brand before the foreign brand trend kicked in. Although the company is past the golden age, more opportunity awaits Lecaf. Reasonably priced products spread over the 400 stores all over the nation. It is a brand that is always close to the customers, it is a brand that always works for the customers. That is the “Anytime Sports” Lecaf. 본문내용 hey make pretty good quality sportswear, and probably rank among the top few Korean sportswear brands. It is subsidiary of Hwaseung which is one of the best 10 Korean corporations. Hwaseung was OEM partener of Nike and Reebok in 1980s. Lecaf was launched as Nike became independent as a NikeKorea. Lecaf had been relatively popular before foreign brand flooding into Korea. Nowadays in Korea, Lecaf ( 하고 싶은 말 본 자료는 서울 안암동 K대학교 수업 기말과제로 제출하여 A+를 받았던 리포트입니다 한학기동안 7명의 조원들이 많은 브레인스토밍을통해 열과성의를다해 만들었습니다. 인터넷으로 검색한자료가 아니라 도서관에서 관련교재들을보며 직접 작성한 레포트라 여기서 판매되는다른 자료랑 중복되는내용이 전혀없는 레포트입니다. 그래서 실질적으로 참고할만한 부분이 많을거라 생각합니다^-^