한국 음악산업의 세계화(영문) 마케팅전략

한국 음악산업의 세계화(영문) 마케팅전략

한국 음악산업의 세계화(영문) 마케팅전략.ppt

목차 1. Introduction 2.1. Environment Analysis 2.2. Competitor Analysis 3. SWOT Analysis 4. 4Ps Analysis 5. Marketing Strategies 6. Recommendations 7. Conclusion 8. References 본문 JYP Entertainment has many entertainers such as Park Jin-Young; the representative of the agency, Rain, Wonder Girls, G-soul, Min, and Im Jung-Hyee. America (1) Social and Culture In America, they tend to pursue market which is centralized by America, so they often neglect Asian cultures. (2) Economic The scale of the entire music industry decreases which leads to increasing online sales. (3) Technological In online, P2P (peer to peer or person to person) is becoming more and more vitalized, also vitalizing digital music. JYPs music reflects contemporary characteristics of popular music. Also, they are talented at making music with the latest sample and familiar instrument sounds. Furthermore, they possess the ability to localize new and fashionable idiom to Korean music. JYP group is benchmarking American pop-music, simultaneously securing a solid contemporary characteristic. However sometimes they find themselves caught in a plagiarism scandal. 본문내용 Analysis 3. SWOT Analysis 4. 4Ps Analysis 5. Marketing Strategies 6. Recommendations 7. Conclusion 8. References Page* Contents 1. Introduction 2.1. Environment Analysis 2.2. Competitor Analysis 3. SWOT Analysis 4. 4Ps Analysis 5. Marketing Strategies 6. Recommendations 7. Conclusion 8. References Page* S.M Entertainment S.M. Entertainment Co,. LTD. Founded in1995 by Lee Soo-man. Korea‘s bes 참고문헌 www.jype.com (JYP Entertainment) http://en.wikipedia.org/wiki/JYP www.smtown.com (SM Entertainment)