남성화장품 Anthony 마케팅전략

남성화장품 Anthony 마케팅전략

남성화장품 Anthony 마케팅전략.doc

목차 Marketing Research Product Design Tangible attributes Intangible attributes New Products Secret For one SWOT Analysis Promotional Mix Advertisement Public Relation Personal Selling Sales Promotion Advertisement Design 본문 7. How you buy cosmetics of man? ① Internet15 7.5% ② direct buy 10050% ③ visit sell 0 0% ④ Given present 3015% ⑤ And so on (Include of not buy)5527.5% According to the result of question number 7, the men usually buy their cosmetics directly buying behavior and given cosmetics as present and the women overwhelm directly buying behavior. 8. Which is the most effective medium for you while you make a decision to buy? ① TV 54 24% ② Magazine 10 20% ③ Internet 9 15% ④ Subway 0 4% ⑤ hearsay 4013% ⑥ And so on83% According to the result of question number 8, the most effective medium for men and women while they make a decision to buy is TV. The women are affected by hearsay and magazine, and the men are affected by internet and magazine for men. 9. What price that you think appropriate? ① under 15000won 24 12% ② under 30000won 86 43% ③ under 50000won 54 27% ④ up to 50000won 36 18% According to the result of question number 9, the price that participant think appropriate hold over fifty percent under 30000 won. And in the second place is fewer than 50000 won. This factor is said that the most of women is less affected price of cosmetics. But if the cosmetic for men is so expensive, the selling is rapid decrease 10. Do you have an intention to buy the cosmetics again even if their prices go up as 20000won? ① Yes40 20% ② No160 80% According to the result of question number 10, eighty percent of people express negative answer if the cosmetics prices go up as 20000 won. 11. Which factors do you think have to be improving after an increase of price as 20000won? ① Design 14 7% ② function90 45% 본문내용 ting Research Product Design Tangible attributes Intangible attributes New Products Secret For one SWOT Analysis Promotional Mix Advertisement Public Relation Personal Selling Sales Promotion Advertisement Design Marketing Research Part 1. Market research and set target market We explain result of Questionnaire each question that we research 200 people. Sample are 200, and we set each research re