DHC 마케팅전략(영문)

DHC 마케팅전략(영문)

DHC 마케팅전략(영문).ppt

목차 1.Introduction to DHC 2.STP 3.Statistics 4.Competitor 5.Value Chain Analysis & 4P 6.Marketing Strategy 7.SWOT 8.Conclusion9 본문 No.1 ‘direct mail’ skincare company Customer satisfaction / re-purchase percentage exceeds 50% Naturalism Provides health foods Segmentation Internet/Mail order sales Reasonable cost → direct transaction First Sales(1983): ￦20billion 1st place in two months at the online shopping mall Current Sales(2006): ￦80billion 100% growth rate through online sales Online Shopping Mall (www.dhckorea.com) 2.5 million online customers 70% of profit is from the online sales 50% repurchase rate (=customer satisfaction measurement) 1st place domestic cosmetic shopping mall market share/customer preference of cleansing oil 본문내용 SWOT Conclusion No.1 ‘direct mail’ skincare company Customer satisfaction / re-purchase percentage exceeds 50% Naturalism Provides health foods 1. Introduction to DHC What is DHC? DHC distribution center Customer Cost saving, low price 1. Introduction to DHC Mail Order Sales Segmentation Internet/Mail order sales Reasonable cost → direct transaction 2. STP Targeting → ‘25-35 marketing’ Intern