K리그 마케팅전략(영문)

K리그 마케팅전략(영문)

K리그 마케팅전략(영문).pptx

목차 1.Introduction of K-league 2.SWOT analysis 3.Goal of K-league marketing 4.STP strategy 5.Detailed strategy 본문 Professional football in Korea began in 1983 with two professional teams(Hallelujah, Yukong) and three amateur teams(POSCO, Daewoo, Kookmin Bank) forming the nucleus of what is now the k-league Promotion strategy Ongoing World cup Raising hometown fans Sportainment = sports + entertainment Media advertisement about K-league SK Wyverns family marketing. Amusement park for children Baseball museum Restaurant 본문내용 ting 4. STP strategy 5. Detailed strategy 1. Introduction of K-league Introduction Professional football in Korea began in 1983 with two professional teams(Hallelujah, Yukong) and three amateur teams(POSCO, Daewoo, Kookmin Bank) forming the nucleus of what is now the k-league 2. SWOT analysis ing Strength SWOT Analysis ■ Good infrastructure Weakness Threat Opportunity ■ Relatively small spect