경영전략 크루즈(Royal Caribbean Cruises) 경영전략 분석(영문)

경영전략 크루즈(Royal Caribbean Cruises) 경영전략 분석(영문) [경영전략] 크루즈(Royal Caribbean Cruises) 경영전략 분석(영문).docx 목차 -Summary -History -Internal Issues Global Issues Capital Expansion Issues Passenger Safety Issues Finance Issues Marketing Issues E-commerce Issues. -External Issues Economic Issues Suppliers’ Issues Natural Environment Issues Capacity Issues Competitors Step 1. Identify the firm’s existing vision, mission, objectives, and strategies Step 2. Develop vision and mission statements for the organization. Step. 3 Identify the organization’s external opportunities and threats. Step. 4 Construct a Competitive Profile Matrix. Step. 5 Construct an External Factor Evaluation (EFE) Matrix. Step 6. Identify the organization’s internal strengths and weaknesses. Step 7. Construct an Internal Factor Evaluation (IFE) Matrix. Step 8. Prepare a Strengths-Weaknesses-Opportunities-Threats (SWOT) matrix, Boston Consulting Group (BCG) Matrix, Internal-External (IE) Matrix, Grand Strategy Matrix, and Quantitative Strategic Planning Matrix (QSPM) as appropriate. Give advantages and disadvantages of alternative strategies. Step 9. Recommend specific strategies and long-term objectives. Step 10. Specify how your recommendations can be implemented and what results you can expect. 본문 E-commerce Issues RCCL operates Web sites with customer booking capabilities for both Royal Caribbean and Celebrity Cruises. The two Web sites allow customers to experience what a RCCL cruise would be like, including a virtual tour of the various ships. RCCL is using the latest information technology software to manage its operations. Theses software packages enable the company to optimize decisions about pricing, inventory, and marketing actions. RCCL was the first company in the cruise industry to develop an automated booking system, Cruise Match®2000. To make travel agent booking easier, Cruise Match®, gives travel agents direct access to RCCL’s computer reservation system. External Issues Economic Issues -U.S. inflation rates in 2003 remained low. -European economies, which represent 30 percent of world GDP, are a mixed bag. Europe in general has experienced three years of slow growth with some recent 본문내용 CL) ship in its Voyager class, Mariner of the Seas, made its maiden voyage on November 16, 2003. Despite a challenging U.S. economy and serious risks to passenger safety, from the threat of terrorism to viral outbreaks, RCCL continues to expand capacity and grow revenues. History RCCL was founded in 1968 with one ship. Today its ships operate worldwide with a selection of itineraries that call on