목차
1.Introduction
2.EFE, CPM, IFE
3.MATRIX
4.QSPM
5.Recommended Strategies
6.Conclusion
본문
Vision: To be earths most customer centric company;
to build a place where people can come to find and
discover anything they might want to buy online.
Mission:The company’s six core values: customer obsession, ownership, bias for action, frugality, high hiring bar, and innovation. The company motto: “Work Hard, Have Fun, and Make History”
Weaknesses
As Amazon adds new categories to its business.
offering free shipping to customers.
Lack of Spanish and Asia website version
Low finance performance (high debt level)
본문내용
Founded in 1994; Started selling books online and now operate Web sites that offer various products and services, which include: music, DVDs, videos, electronics, camera and photography, clothing apparel, shoes, etc.
Headquarters is in Seattle (Washington) with an additional office in Coffeyville, Kansas. It has six global websites to serve domestic customers in the US, the UK, Germany, France, Ja |
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