마케팅 신라면 블랙 리 런칭(Re-Launching) 전략

마케팅 신라면 블랙 리 런칭(Re-Launching) 전략 [마케팅] 신라면 블랙 리 런칭(Re-Launching) 전략.pptx 목차 1. Situation 2. Analyze - Macro-environment - 3C + SWOT 3. Problem - STP - Define the Problem at Product, Price, Promotion 4. Solution - Suggest the solution of 4P 본문 Instant foods manufacturer (instant noodles, udong, snacks, drinks, etc) Total Revenues: 63,198m Instant noodles represent 67.5% of total revenue Rank of Instant Noodle Revenue: 1stNongshim (1,300 billion) 2nd Samyang (220 billion) Shin Ramyun Blackto commemorate the 25th anniversary of Shin Ramyun Initially made profit above the break-even point butbegan losing profittwo months later Defeated in competing againstother new products and damaged brand image after criticism of product quality Consciousness for Product In 2010 year Customer survey 46% “Care about ingredient” 67% “Check the product label” Consumer prosecution program : Big hit  Consciousness↑ Spread of Well-being Trend Life style of the rich→Life style of the public Cover the whole life area : Not only Food product category but also home appliances, clothes, etc. 본문내용 iled launch of Nongshim’s Shin Ramyun Black by utilizing the marketing tools and provide marketing solutions 1. Situation 2. Analyze - Macro-environment - 3C + SWOT 3. Problem - STP - Define the Problem at Product, Price, Promotion 4. Solution - Suggest the solution of 4P Overview Situation Analyze Problem Solution What is Nongshim? What happened? Instant foods manufacturer (instant noodles, udon