국제마케팅 맥심 커피 인도 커피시장 진출 전략

국제마케팅 맥심 커피 인도 커피시장 진출 전략 [국제마케팅] 맥심 커피 인도 커피시장 진출 전략.pptx 목차 1.About Maxim Company introduction Brand scope 2.India Market Analysis General information Culture Economy Political/legal The chart 3.Indian Coffee Market Analysis History size of coffee market estimation of volumes Competitors 4.Segmentation , Targeting, positioning 5.4 P’s Product strategy Price Place Promotion 6.SWOT Analysis 7.Value Chain 본문 1.1 About Maxim Launched in 1980, DongSuh Food. Inc.’s main brand No. 1 Brand in Korean coffee market Introduced F/D (Frozen Dry) type instant coffee to Korean coffee market 1986.12 Export to the U.S 1994.9 Launched Maxim Columbia, Brazil, and Kilimanjaro 1998.2 Export to Europe 1999.3 Awarded for No. 1 Brand in Coffee (한국능률협회) 1999.9 Awarded for Best Satisfying Brand (소비문화대전) 2001.3Korea Power Brand No.1 2003.7 Awarded for Best Brand by Women customers 2007.12 Arabica 100 received Marketing award INSTANT COFEE F/D Type instant coffee which upgraded the taste and aroma READY TO DRINK 100% Arabica Beans extracted in espresso ROASTED & GROUND New standard for Korea’s premium coffee beans 본문내용 tion Culture Economy Political/legal The chart Indian Coffee Market Analysis History size of coffee market estimation of volumes Competitors Segmentation , Targeting, positioning 4 P’s Product strategy Price Place Promotion SWOT Analysis Value Chain 1986.12 Export to the U.S 1994. 9 Launched Maxim Columbia, Brazil, and Kilimanjaro 1998. 2 Export to Europe 1999. 3 Awarded for No. 1 Brand in C 참고문헌 http://eria.org/research/images/pdf/PDF%20No.2/No.2-part2-4.India.pdf http://www.marketreports.com/sample/netscribes/coffee_market_in_india_2011-sample.pdf http://www.iimahd.ernet.in/publications/data/2006-10-02_sdeodhar.pdf http://www.indiacoffee.org/userfiles/pdfrfp2710.pdf http://www.google.co.kr/url?sa=t&rct=j&q=instant%20coffee%20market%20in%20india&source=web&cd=14&ved=0CEkQFjADOAo&url=http%3A%2F%2Fwww.tradeindia.com%2Fmanufacturers%2Findianmanufacturers%2Finstant-coffee.html&ei=7cLOTraNAsnRmAWaouGyDQ&usg=AFQjCNEh8Jb__cg7lXRvrP4cuhbRDcG63g http://www.google.co.kr/url?sa=t&rct=j&q=instant%20coffee%20market%20in%20india&source=web&cd=27&ved=0CFsQFjAGOBQ&url=http%3A%2F%2Fwww.mouthshut.com%2Fproduct-reviews%2FBru_Instant_Coffee-reviews-925007973&ei=-8LOTvPbHMmfmQW_keWrDQ&usg=AFQjCNH7vw9RZEbRUrSDMyy4ssHIiXFLmg http://www.google.co.kr/url?sa=t&rct=j&q=instant%20coffee%20market%20in%20india&source=web&cd=40&ved=0CHgQFjAJOB4&url=http%3A%2F%2Fbusiness.mapsofindia.com%2Ftop-brands-india%2Ftop-coffee-brands-in-india.html&ei=CcPOTtu1CKHumAXypcSzDQ&usg=AFQjCNHrgFOVHKuUwJ852Pt8z-isHqrncA http://business.mapsofindia.com/top-brands-india/top-coffee-brands-in-india.html