국제경영 스타벅스의 한국시장에서의 커뮤니케이션 전략(영문)

국제경영 스타벅스의 한국시장에서의 커뮤니케이션 전략(영문) [국제경영] 스타벅스의 한국시장에서의 커뮤니케이션 전략(영문).pptx 목차 1. Company Introduction 2. Environmental Analysis 3. Present condition of the company 4. Suggestions 5. Speculations 본문 High brand awareness Collaboration with Shinsegae Aggressive expansion Communication ! Increase consumption of coffee Increase foreigner Well-being trend 된장녀 syndrome # of seminar is rare Lack of explanation about coffee Need more interaction with customers Regular coffee seminar should be held each quarter (every 3 months). 본문내용 is 3. Present condition of the company 5. Speculations 4. Suggestions hISTORY 1997 Entered into a licensing agreement with the Shinsegae Opened the worlds first IT store 2008 Collaborated with Shinsegae 2000 http://www.istarbucks.co.kr/About_us/starbucks_history.asp Won the Brand Olympic in coffee specialty store for 6 consecutive years 2009 Implemented Asias first application service Issued 참고문헌 - 카페의 이익 및 선택속성에 관한 연구:문화적 속성을 중심으로 황보경 - http://collabonomism.tistory.com - http://www.istarbucks.co.kr/About_us/starbucks_history.asp - http://www.scribd.com/doc/3972739/Starbucks-Swot-Analysis www.kocoinfo.com http://www.istarbucks.co.kr/Responsibility/starbucks_shared_planet.asp