마케팅 카페 더베리와플 `The Very Waffle` 마케팅 전략(영문)

마케팅 카페 더베리와플 `The Very Waffle` 마케팅 전략(영문) [마케팅] 카페 더베리와플 `The Very Waffle` 마케팅 전략(영문).pptx 목차 The Very Waffle? Survey 1 Environmental Analysis 2 STP 3 Marketing Mix 본문 Waffle Market Near Korea Univ. STRENGTH Moderate Price Diversified Products Location OPPORTUNITY Market Revitalization near Campus THREAT IncreasingNo. of Competitors Changingtrend whichvalue service more Product Variety(Diversification) Good Quality Poor Service Poor Package Price Affordable Price No Discount Promotion No Promotion No Public Relation Place Near Campus No Chain Store No Distribution Channel 본문내용 f The Very Waffle - 65 samples Contents Environmental Analysis 1. Position in the market Range Whole Dessert Market Waffle Market Whole Dessert Market Waffle Market Near Korea Univ. Environmental Analysis 1. Position in the market Market Leader Environmental Analysis 2. BCG Matrix Cash Cow Environmental Analysis 3. Product/Market Expansion Grid Environmental Analysis 3. Product/Market