경영전략 야후 Poter’s 5 Forces

경영전략 야후 Poter’s 5 Forces [경영전략] 야후 Poter’s 5 Forces.ppt 목차 1.Strategic Issue 2.PEST 3.Poter’s 5 Forces 4.SW0T 5.Alternative 6.Valuation 7.Strategy Implementation 본문 S - Strong brand recognition - Sophisticate media contents - Display advertisement W - Decrease of AD share in the market - Weak search engine and poor at connecting between its search algorithm and advertising network O - Acquiring AC, a social media company - Alliance with Nokia in the Mobile market(Smart phone) - Alliance withMS in the search and AD market - Open Platform market T - Strong competitors - Consumer attitudes towards online-ad become more negative. Consumers demand more sophisticated services Prosumers Facebook became the single largest display ad site in US Now, Google get 5% of net income from operating Open Platfrom business Let’s assume if Yahoo! also get the same portion of net income from Open Platfrom business We estimate that 65.2(Google’s in 2009)* 5% = $ 3.26 million Yahoo 5yr Avg Income 8.60 + 3.26 =$11.86 m Corporation Value = 11.86 / 0.115 = $103.13 m 본문내용 준석오빠가 찾은 마켓쉐어랑 그래프 같은것들 여기에 넣으면 될 꺼같애요 * PEST Political Different global legal regulations regarding of Internet law Reinforced regulation of intellectual properties Economic Economic recession - dot-com companies closed down - decrease of online ad major revenue Socio-culture the most crucial method to get information Online social network Communication beyond time & place Technology Ongoing