마케팅 애플 아이폰 vs 삼성 갤럭시s 마케팅전략(영문)

마케팅 애플 아이폰 vs 삼성 갤럭시s 마케팅전략(영문) [마케팅] 애플 아이폰 vs 삼성 갤럭시s 마케팅전략(영문).pptx 목차 1. Introduction to Project 2. Environment Analysis 3.Current Marketing Strategy 4.Critical Success Factor 5.Comparison Profit 6.Marketing Strategy 7.Conclusion 본문 Project Subject Analyze Apple and Samsungs smart phone market environment, and find out financial results through a comparative analysis of current marketing strategies. So then through this things, Lets will establish marketing strategy to share future South Koreas successful smartphone market. Samsung’s Marketing Strategy The chaser strategy transition. Image rather than function The world will be so complacent if you use the product Gives confidence. Function and brand gives message.Only message emphasize. (The operating system does not reveal) Emotional advertising is focused with famous singer Who should I target my ads?? Our main target is the 10-30 to the consumer The desire to buy expensive phones is high, consumers are sensitive to new trends and target. the customer is exposed a lot ofto mass media, magazines, Internet etc What is the goal of advertising? The rising interest through Direct / indirect experience in the iPhone +Access rate rise ofApp Store. IPhone App Store that delivers scalability and distinguish advertising. Curiosity through advertising/Stimulate consumer desire  Increase IPhone sales  Activate App Store 본문내용 s Factor 6 Marketing Strategy Current Marketing Strategy 2 Comparison Profit 7 Conclusion Introduction to Project Company Apple CEO Timothy cook Founder Steve Jobs, Steve Wozniak 설립연도 April 1, 1976 매출액 $ 28.27 billion (Q3 2011) 영업이익 $ 6.62 billion (Q3 2011) 3 Company SAMSUNG CEO Choi, Ji Seong Founder Lee, Byung Chul 설립연도 January 1969 매출액 41.27 trillion won (Q3 2011)) 영업이익 4.25 trillion won (Q