광고 바이럴마케팅 (Viral Marketing)

광고 바이럴마케팅 (Viral Marketing) [광고] 바이럴마케팅 (Viral Marketing).pptx 목차 ■ Intro What is Viral Marketing? - Definition - Principle - Examples ■ Applying our lessons: Viral marketing in TV Ads -Problems & Alternatives ■ Conclusion 본문 ‘Direct gaze’  Activates Social brain network To many species - Aversive, Threat To human - Foundation of Communication “Violence” + Cute + Eye contact 1. Attract attention 2. Promote Brand Plain model, No catchy song Same ‘message’ Emotion  Controversial, Yet Good! Create good brand image  Actual market success 본문내용 ral Marketing? - Definition - Principle - Examples ■ Applying our lessons: Viral marketing in TV Ads -Problems & Alternatives ■ Conclusion What is Viral Marketing? Viral Marketing (Buzz or Noise Marketing) What is Viral Marketing? Buzz : events or activities (to attract interests) Viral : word of mouth Principle of Viral Marketing Buying (consumer) Selling (marketer) Strong & Weak Point Cases