2013년 10월 6일 일요일

국제마케팅 CJ Foodville 비비고(BIBIGO) 전략

국제마케팅 CJ Foodville 비비고(BIBIGO) 전략
[국제마케팅] CJ Foodville 비비고(BIBIGO) 전략.pptx


목차
*Intro
Korean food in Abroad
Why bibigo?
About bibigo
*Strategy for America
Analysis of America market
SWOT
Concept
Promotion
Result &
Present Condition

*Strategy for China

SWOT
Concept
Promotion
Result &
Present Condition

*Predict Strategy
for Europe

South Europe
West Europe
East Europe

*Conclusion


본문
these day more and more Americans are knowing Korea.
-Especially they come up with Korean food when they think about Korea.
-even though there are a few Korean restaurants in the American now,
Korean restaurants can success in the future

-well-being trend!(more and more Americans are interested in Korean foodincreasing number of vegetarian )
-Korean government establish globalization of Korean food policy


-high awareness of other food
(Chinese food,
Japanese food and others.)
-negative images about Korean food(hygienic conditions and atmosphere)
-low awareness of Korean food

-South Europe, Italy, Spain, Portugal, Greece, etc., the country and the character is quite similar. They mostly eat rice and wheat

-In the trend of rice , south Europe area is the most important part of bibigo Into the European market




본문내용
y for America
Analysis of America market
SWOT
Concept
*Strategy for China
*Conclusion
CJ Foodville
Promotion
Result &
Present Condition
Result &
Present Condition
SWOT
Concept
Promotion
*Predict Strategy
for Europe
South Europe
West Europe
East Europe

1
Intro

World Wide Korean Food
Spicy & salty ?
1. Korean Food in Abroad
Korean
Japanese
Chinese

2011 new trend
Great means to know Korea to al

참고문헌
Internet Source
- BiBigo (www.bibigo.co.kr)
- CJ Foodville (www.cjfoodville.co.kr)
- Joe McPherson’s Korean food blog (www.zenkimchi.com)
- Korea Brand net (blog.daum.net/korea_brand)
- Naver encyclopedia (100.naver.com)
- KOTRA (www.kotra.or.kr)

Article
- `비비고` 中 베이징에 해외 첫 매장한식 세계화 나선다.(10.08.24). E daily
- 한식 우수성 알린 비비고 1년성공적인 안착. (11.05.19). Newsis
- 비비고, 중국 미국 이어 싱가포르 매장 열어 (10.12.21). Korean Economy
- 한식 세계화 첨병 비비고, 첫 돌 맞아 (11.05.21). Sport kyunghang
- 비비고, 비빔밥 직접 배달해 드립니다 (11.03.03). Daily Economy
 

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