구글 SWOT 분석 (영문)

구글 SWOT 분석 (영문) 구글 SWOT 분석 (영문).pptx 목차 1.Introduction of Google 2.SWOT Analysis -Strength and Weakness 3.SWOT Analysis -Opportunities and Threats 4.Dynamic Strategy - OS& TW& TS Strategy 5.Financial aspect -Calculating expected cash flow 본문  Google is a publicly traded company that handles one of the most used search engines in the world, with a stock price that was originally the highest in its class. Remarkable recognition in global High consumer satisfaction High advertising power Work environment and organizational culture Technological power and strategic diversification Google has 81% market share of total global market! Not providing differentiated services for each country Low percentage of the market in countries which are in Asia Lack of diverse business models Heterogeneousness of material Intruding on user’s privacy Not providing differentiated services for each country Google hasn’t provided local services. So services are only focused on the America, where Larry page and Sergey brin, the founder of Google, started their outstanding business. 2. Low percentage of the market in countries which are in Asia Because Google hasn’t served local services, its market power, which is in countries of Asia, can’t be more aggrandized. 3. Lack of diverse business model Profits of Google fairly depend on advertising system which includes Ad- words and Ad-sense. But it’s not enough for Google to maintain current business model, if Google wants to penetrate new market in Asia. 4. Heterogeneousness of material Search engine of Google is powerful to gather huge information. However, there is noise that derives from massive information. (For example, Koreans feel comfortable when they use search engine of Naver. Because search engine of Naver cuts noise out, and makes information organized.) Globally increasing internet usage Increasing smart-phone market Emerging of local search engine services Search engine services like Google has emerged until now. Search engine services that are provided from local company fit in with specific culture well and offer customized contents for users. 2. Dilemma of Google If Google wants to become portal, it may lose its simplicity and comprehensiveness. 3.Privacy problems Google can get trapped in issues regarding privacy. 본문내용 gy GROUP 8 Index Introduction of Google SWOT Analysis -Opportunities and Threats SWOT Analysis -Strength and Weakness Dynamic Strategy - OS& TW& TS Strategy 5 4 3 2 1 Financial aspect -Calculating expected cash flow Introduction of Google Google is a publicly traded company that handles one of the most used search engines in the world, with a stock price that was originally the highest in its