경영전략 P&G Japan, BBQ

경영전략 P&G Japan, BBQ [경영전략] P&G Japan, BBQ.pptx 목차 1.Case Summary (P&G Japan) -Introduction of P&G -Failure and Success -Globalization and Suggestion 2.Korean Case : BBQ -Introduction of BBQ -Strategy in globalization -Recommendation 3.Q&A 본문 1. Launching SK-II - Reflect Japanese consumers taste - Targeting the prestige beauty-counselor segment - TV advertising: well-respected Japanese actress 2. Concentration ofMax Factor - Change counter design and installation 3. Focusing on R&D - Using leading-edge ideas from Japan Market - R&D labs with global team Success in their domestic market First trial into the global market – failure Applied existing core competencies without considering local taste Second trial into the global market - success Modification of strategy tailored to local taste Expand further? If so where? 본문내용 P&G -Failure and Success -Globalization and Suggestion Korean Case : BBQ -Introduction of BBQ -Strategy in globalization -Recommendation Q&A About P&G P&G’s Global Strategy Overseas Division(1984) drove rapid expansion Europe, Latin America and Asia’s 27 countries: $11 billion worldwide sales in 1980 Country General manager(GM) : each counter runs by expertise of local market Problems 1. Cos