삼성 스마트TV 마케팅 사례(영문)

삼성 스마트TV 마케팅 사례(영문) 삼성 스마트TV 마케팅 사례(영문).pptx 목차 Ⅰ. Introduction Ⅱ. 3C Analysis Ⅲ. SWOT Analysis Ⅳ. STP Strategy ⅴ. Marketing Strategy Ⅵ. Marketing Mix – 4p&4c 본문 The reason we selected Samsung smart TV Many people don’t know what is different between smart TV and other TV. So through marketing strategywe make people recognize difference and buy smart TV. 1.World No. 1 in flat-plate TV(LCD, PDP, LED TV) market for six years 2.The success of Bordeaux TV in Europe. 3.February 17, 2011 release first smart TV in the world LG Smart TV NO.2 Market share Zero Bezel, have the advantage in 3D technology, Excellent user interface on the remote control Google TV Youtube, Motorola Mobility, The Biggest Search Engine iTV iPhone, iPad value chain was expense TV= n-screen service belt. Only launched Smart TV connected settop box . Integrated Smart TV soon within a year that was released. business models & Contents competitive - On-demand TV Contents rating increase - The integration between devices - The increased interest in n-screen services. 본문내용 Mix4p&4c 01 Introduction Samsung Smart TV Smart TV? Internet TV Connected TV TV Cell phone PC The reason we selected Samsung smart TV Many people don’t know what is different between smart TV and other TV. So through marketing strategy we make people recognize difference and buy smart TV. 02 3C Analysis Samsung Smart TV World No. 1 in flat-plate TV(LCD, PDP, LED TV) market for six years Fe