2013년 4월 7일 일요일

playtex tampon 마케팅 전략

playtex tampon 마케팅 전략
playtex tampon 마케팅 전략.pptx


목차
1.Playtex Tampon CF
2.Introduce Tampon
3.SWOT & Problem
4.Ads Goal
5.Ads Strategy
6.Storyboard




본문
The Outline is like this,
We are gonna show you the past CF of Playtex Tampon
Then introduce what is tampon and present you about SWOT analysis and the problem we have to solve
With this problems we have found goal and strategy of advertisement.
Then show you a little bit of storyboard and film we have made.

Here is the CF we have found in the website and we are going to show you a video clip.

“Tampon?”
tampon is designed to be inserted into the vagina during menstruation to absorb the flow of menstrual fluid.


History
Egypt - tampon made of softened papyrus
Greeks - tampon made from lint wrapped around a small piece of wood
Other materials: wool, paper, vegetable fibers, sponges, grass, and later cotton.


By Gentle Glide, Playtex made in 1998
Almost 60country women are using Playtex


360° protection and incredible comfort
Multiple absorbencies for all your protection needs (Regular, Super, Super Plus, Multi pack)

Deodorant and Unscented varieties

Smooth pearlescent applicator with a rounded tip for easy insertion


본문내용
ytex Tampon CF
Introduce Tampon
SWOT & Problem
Ads Goal
Ads Strategy
Storyboard

“Playtex CF”

“Other Brand CF”

“Tampon?”
tampon is designed to be inserted into the vagina during menstruation to absorb the flow of menstrual fluid.
History
Egypt - tampon made of softened papyrus
Greeks - tampon made from lint wrapped around a small piece of wood
Other materials: wool, paper, vegetable fibers, spo
 

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