LG전자의 PRADA폰(프라다폰) 마케팅

LG전자의 PRADA폰(프라다폰) 마케팅 LG전자의 PRADA폰(프라다폰) 마케팅.pptx 목차 1.Product Information 2.Analyze the Market 3.Inside & Out ①Technology 4.Inside & Out ②Design 5.Inside & Out ②Design 6.Conclusion 7.Q&A 본문 1. PRODUCT INFORMATION PRADA + LG = New Smartphone A package of desirable features 4.3 inch screen, High brightness NOVA display at 800-nit Most slimmest at 8.5mm Android’s Gingerbread OS Architecture for high-speed performance, and dual-band WI-FI for high speed surfing. 8MP Camera, 8GB of user memory The famous fashion brand Luxury, Unique brand image High price product The famous IT brand Friendly brand image TV -> cellular phone Inside Most Advanced Technology Only in LG mobiles Outside Just Aesthetic point Not User-friendly Tech. LG only pays attention to Design technology Android Gingerbread 16GB 4.3 inch Display 8MP Camera Looks similar, But we have more prestige design 본문내용 t ② Design Conclusion Q&A INDEX PRADA + LG = New Smartphone 4.3 inch screen, High brightness NOVA display at 800-nit 1. PRODUCT INFORMATION A package of desirable features Most slimmest at 8.5mm 1. PRODUCT INFORMATION Architecture for high-speed performance, and dual-band WI-FI for high speed surfing. 8MP Camera, 8GB of user memory Android’s Gingerbread OS 2. BRAND INFORMATION The famous fashio