2013년 4월 7일 일요일

LG전자의 PRADA폰(프라다폰) 마케팅

LG전자의 PRADA폰(프라다폰) 마케팅
LG전자의 PRADA폰(프라다폰) 마케팅.pptx


목차
1.Product Information
2.Analyze the Market
3.Inside & Out ①Technology
4.Inside & Out ②Design
5.Inside & Out ②Design
6.Conclusion
7.Q&A


본문
1. PRODUCT INFORMATION
PRADA + LG = New Smartphone
A package of desirable features
4.3 inch screen, High brightness NOVA display at 800-nit
Most slimmest at 8.5mm

Android’s Gingerbread OS
Architecture for high-speed performance, and dual-band WI-FI for high speed surfing.
8MP Camera, 8GB of user memory

The famous fashion brand
Luxury, Unique brand image
High price product
The famous IT brand
Friendly brand image
TV -> cellular phone


Inside
Most Advanced Technology
Only in LG mobiles

Outside
Just Aesthetic point
Not User-friendly Tech.

LG only pays attention to Design technology

Android
Gingerbread
16GB
4.3 inch Display
8MP Camera

Looks similar,
But we have more prestige design


본문내용
t ②
Design
Conclusion
Q&A
INDEX

PRADA + LG = New Smartphone
4.3 inch screen, High brightness NOVA display at 800-nit
1. PRODUCT INFORMATION
A package of desirable features
Most slimmest at 8.5mm

1. PRODUCT INFORMATION
Architecture for high-speed performance, and dual-band WI-FI for high speed surfing.
8MP Camera, 8GB of user memory
Android’s Gingerbread OS

2. BRAND INFORMATION
The famous fashio
 

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