웹툰 마케팅분석(영문)

웹툰 마케팅분석(영문) 웹툰 마케팅분석(영문).pptx 목차 1.Introduction 2.environment 3.Company(swot) 4.customers 5.competitors 6.stp 7.product 8.place 9.price 10.promotion 11.Improvement 12.conclusion 본문 Why portal sites offerWebtoon service even though it has no substantial direct profit??? Analyze the Webtoon industry from the marketing perspective. Competitive factors - Free price - Easy accessibility Technological factors -Advancement of internet & Illegal downloads -Wide spread of smartphones Company resources and goals -Resource – Authors hired by webtoon providers -Goal – Attract more people to visit their sites Sociocultural factors & Legal factors -Wide use of public transportation -Infringement of copyright is easy and common Strength -Free of chargeCan be read through smartphones (access easily) Weakness -Cannot be used as a direct source of profit. -Internet connection necessary 본문내용 toon service even though it has no substantial direct profit??? Analyze the Webtoon industry from the marketing perspective. Market Analysis ▶ STP ▶ Marketing Mix ▶ Conclusion Competitive factors - Free price - Easy accessibility Technological factors - Advancement of internet & Illegal downloads - Wide spread of smartphones Company resources and goals - ResourceAuthors hired by webtoon p