아이들을 위한 스마트폰 마케팅전략(영문)

아이들을 위한 스마트폰 마케팅전략(영문) 아이들을 위한 스마트폰 마케팅전략(영문).docx 목차 1. Background of the project 2. Smart Phone for Kids – What it is? 3. Analyses of related markets 4. SWOT analysis & STP 5. Marketing Plan : 4Ps 6. Expected Outcomes 본문 Research & Results First, to ensure importance of ‘Smart phone for kids’ to children, our group surveyed to parent with elementary school children. May 20, we go out Gwanghwamun Station and asked for survey to parents who hung out with their children. As a result, 98 samples were collected. The survey results are as follows ○1 Children’s mobile phone use status (Question 1) : More than half of elementary school student are using Smartphone. According to survey, about 53% of elementary school children are using Smartphone, 27% of them use usual mobile phone except Smartphone, and 20% of them do not use cell phone. ¡æ According to this result, almost most of elementary student are using mobile phone. And elementary student’s Smartphone rate of use is very high and it will increase rapidly too. 본문내용 und of the project 2. Smart Phone for KidsWhat it is? 3. Analyses of related markets 4. SWOT analysis & STP 5. Marketing Plan : 4Ps 6. Expected Outcomes 1. Background of the project In recent years, Smartphone has been ‘hot issue’. Most of the 20-40 adults use Smartphone, and even dramas and movies rarely appeared phones except Smartphones. Smartphone which has been popular suddenly even has ga