2013년 4월 7일 일요일

마케팅 Alphanumeric Brand Names와 소비자 선호도

마케팅 Alphanumeric Brand Names와 소비자 선호도
[마케팅] Alphanumeric Brand Names와 소비자 선호도.ppt


목차
What is ABs?

Taxonomy of ABs.

STUDY 1 ~ 5

General Discussion


본문
Which one is better? 5.25i or 3.28?
What does 5.25i and 3.28 mean?
Difference between 5.25i or 3.28?, if any?

Comparison among product

2. The relationship between an AB and the brand’s attribute values

3. The meaning of AB alignment

1.People suspect that the number portions of Abs had something
to do with feature measurements.

2.People signify the product’s relative placements
in a sequence of brands.


본문내용
mplate
01
CONTENTS
What is ABs?
Taxonomy of ABs.
STUDY 1 ~ 5
General Discussion
*

WINTER
Template
01
WHAT IS ALPHANUMERIC BRAND NAMES (ABs)?
A Mix of Letters and Numbers
Pentium+4
3+M
7+UP
*

WINTER
Template
01
THE PURPOSE OF
THIS RESEARCH
The spread of technology
The decrease
in product
life cycles
The increased
use of market
segmentation
The difficulty of
finding and
implementing
brand
 

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